MODECANADAROCKS
A Celebration of and for Everyone
BRIEF
Celebrating Canadian Music and Fashion – Jam-Packed with Performances by Over 10 Musical Headliners, DJs and Emerging Artists, Over 20 Fashion Designers, and a Huge Cast Models and Dancers – in 3 High-Voltage Shows
DELIVERABLES
Complete phygital experience bringing fashion and music together to reconnect brands with customers.
RESULTS
MODECANADAROCKS Spring Equinox, the first-ever Fashion Music Festival celebrating Canada and our new equity in languages, cultures, physicalities, sexualities, religions, beliefs, and ideas, premiered on March 23rd, 2023, to a capacity crowd. Live guests were invited to enjoy standing room general admission or VIP mezzanine viewing, shop local lifestyle brands, schmooze, eat, drink, dance and experience three high-voltage acts of fashion and live music over the course of the evening.
Social Media Impressions: 27,736,081
Total media: 22,543,960
