Jamaica 50th Anniversary Celebration Poster
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Assume the role of Brand Director for the Canadian Celebration of Jamaica’s 50th Anniversary of Independence.
Design, develop and implement across the board branding and activations that inspire all Canadians to join in the celebration.
Set and lead the tone and inspire other countries to partake or collaborate, including even Jamaica itself.
Deliverables
Create a poster image that indicates the various programming components and communicates Jamaica’s national motto “Out of Many One People”.
Deliver a poster that sets and leads with a tone that welcomes Jamaicans worldwide as well as all people of other and countries to join in the celebration, or to collaborate – including even Jamaica itself.
Results
Jamaica and Jamaicans worldwide acknowledged that Canada had successfully set a wonderful tone for the celebration of Jamaica’s 50th Anniversary.
Each individual committee reported that they extremely pleased with their individual branding. Each acknowledged that the global branding, marketing and activations approach contributed significantly to the success of each unique programming component and that of the overall Canadian celebration
