Project Description

Jackie Shawn’s I See Beauty

ONLINE LIFE/STYLE CONVERSATION SERIES THAT ‘DROPS DOWN’ INTP THE PASSIONS BEHIND THE PEOPLE WHO MAKE BEAUITY IN OUR LIVES.

Lifestyle Production Promotion Distribution
lifestyle production promotion distribution

Episode 1: Kent Monkman

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Brief

Lifestyle Production Promotion Distribution

“For over 25 years I’ve made celebrities feel and look beautiful. Or, as I like to put it, help them radiate their beauty. I like to meet them where they are at that moment – this always builds trust. They enjoy my presence, value my opinion and are able to instantly “drop down” and feel safe. That is when the real magic happens…I get to see them at a soul level, their true beauty comes out. They’re always eager to share things with me, the public never ever sees! This, I think, is really why they call me back again and again.” – Jackie Shawn

Renowned, award-winning makeup artist, Jackie Shawn, hosts I See Beauty, a hip new 20-minute weekly online conversation series, profiling famous faces and personalities: artists, creators, purposepreneurs, taste and changemakers.

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Deliverables

Lifestyle Production Promotion Distribution

Brand Partners are promoted via pre-roll ads, above title positioning, subtle product placement and/or graphic overlays throughout each episode. As a result, brands are embraced by viewers, as partners in tasteful and authentic programming, sensitive enough of the quality of the moment not to overtly advertise. This maximizes User/Brand respect, engagement and loyalty.

Each episode is edited into two versions, a 1-minute promo that grabs on-the-go users and entices them to view the full version later on demand.

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Branding
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Development
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Results

Lifestyle Production Promotion Distribution

This episode profiles Kent Monkman and is generously supported by Tiger of Sweden.

Kent Monkman  is Canadian artist of Cree ancestry who works with a variety of mediums, including painting, film/video, performance, and installation. Monkman’s works primarily explore 150 years of Canadian history and its impact on Indigenous peoples. Shawn has been Monkman’s go to makeup artist for sometime, whenever and wherever he appears as his alter ego, Miss Chief Eagle Testicle. Monkman speaks openly and passionately about his life’s work as well as his efforts, through Miss Chief, to highlight and possibly right historical wrongs.

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