MODECANADAROCKS The World
The World Is Coming to Toronto. Your Brand Should Be Too.
BRIEF
Stand together strong on Saturday, June 27th, 2026, Canadian Multiculturalism Day, during Pride, in the heart of the City of Toronto as it hosts the 26th FIFA World Cup with a “World in a City” theme, highlighting our unique passion for soccer, celebrating Canada’s heightened national pride, and our uniquely diverse identity.
DELIVERABLES
Complete phygital experience bringing fashion and music together to reconnect brands with customers.
RESULTS
Our launch, MODECANADAROCKS Spring Equinox, was first-ever Fashion Music Festival celebrating Canada and our new equity in languages, cultures, physicalities, sexualities, religions, beliefs, and ideas, premiered on March 23rd, 2023, to a capacity crowd. Live guests were invited to enjoy standing room general admission or VIP mezzanine viewing, shop local lifestyle brands, schmooze, eat, drink, dance and experience three high-voltage acts of fashion and live music over the course of the evening.
Social Media Impressions: 27,736,081
Total media: 22,543,960
