Who We Are

Content Marketing – Converging information, affirmation, luxury lifestyle – marketers and consumers within the same demographic 
with diverse needs in the same space.

The Life/Style Network

INFORMATION, AFFIRMATION, PROMOTION AND COMMERCE

  • Delectant™ provides 360’ user/brand engagement.
  • Delectant™ services both consumers and industry.
  • Delectant™ converges tastemaker expertise, lifestyle coverage, brand promotion and retail.
  • Delectant™ serves enhanced broadcast network functionality online.

“The global television industry is in the midst of a digital revolution. Online video has been spreading like wildfire, empowering consumers to watch what they want when they want it, sometimes cutting TV out of the equation altogether.”

– BCG Perspectives –

Two Sides One Story

INTEGRATED CONSUMER/BRAND ENGAGEMENT

  • Delectant™ promotes Life/Style products and experiences using video and written content targeting modern men and women.
  • Delectant™ distributes original productions as well as acquisitions, reinforced with back-end technology.
  • Users access products and experiences recommended by tastemakers so brands easily engage with a demographic actively seeking out new discoveries.
  • Delectant™ operates across the Internet hubbed via one mobile-friendly website.

Consumer-Facing

LIFE/STYLE NEWS, ADVICE, PERSONALIZATION AND ACCESS

  • Delectant™ is easy to navigate via three personalized lifestyle zones – MAN, WOMAN, LIFE.
  • Delectant™ tastemakers and user peer drive programming, promotion and commerce.
  • Delectant™ targets discerning men and women seeking feel-good discoveries, affirmation, search and reliable access.
  • Delectant™ officially launches Fall 2017.

delectant

Latin

Verb

dēlectant

1. third-person plural present active indicative of dēlectō “they delight, they charm”

“Our name is Latin for ‘delight’. So much around us can be challenging but delight can be found everywhere. We’re about the discovery of Life/Style experiences that Inspire, Reward and Enrich lives. Our tastemakers search the world to bring consumers what they want … to simply feel good.”
Len D. Henry, Founder/CEO, Delectant Media

Industry-Facing

IN-HOUSE PRODUCTION SERVICES, DISTRIBUTION AND DATA

  • Delectant™ connects brands with consumers via content and affiliate click-thru commerce.
  • Delectant™ promotes products and services within content, user search and social media streams.
  • Delectant™ provides expert in-house production services, insights and applications to propel customer conversion.
  • Delectant™ affords open collaboration between marketers, tastemakers and users online.

Off + Online Activation

LIVE + INTERACTIVE

Led by Video

NONTRADITIONAL MARKETING DRIVEN BY USERS AND TASTEMAKERS

IN DEVELOPMENT
  • ESSENTIAL MAN – Monthly Men’s Style Series – health, style, grooming tips and collected finds.
  • FASHCAM™ – International Fashion Coverage – Insider interviews and trend reports, hosted by international runway supermodel, Yasmin Warsame.
  • I SEE BEAUTY – Conversations – Renowned, award-winning makeup artist, Jackie Shawn, hosts a hip new 20-minute weekly online conversation series, profiling famous faces and personalities: artists, creators, taste and change makers.
  • DELECTANT DIGITAL – Culture, Art and Film – Coverage and in-depth interviews with iconic luminaries in contemporary culture.

Background

Content Marketing – Converging information, affirmation, luxury lifestyle – marketers and consumers within the same demographic 
with diverse needs in the same space.

Early Innovation

FORERUNNER IN LIFESTYLE PRODUCTION AND PROMOTION

  • Delectant™ creator, Len D. Henry, corralled the support of top industry insiders
to unveil the FashCam™ in early 2000, at the vanguard of the global foray into fashion film.
  • FashCam™ brought fashion and music closer together than ever before with ‘living editorials’.
“First there was the music video, now there’s the FashCam video. FashCam, created by top fashion show producer Len D. Henry, will usher the schmatte business into the digital age with videos featuring a seamless blend of clothes, style and music where the designer and the runway collection are the stars.”
Derick Chetty, Flare Magazine

Flipped Fashion Script

“FASHION VIDEOS IN THE STYLE OF MUSIC VIDEOS” – Jeanne Beker

FOOTNOTES
  • Smokin’ Lounge, starring Canadian music icon, Molly Johnson with clothes by Hoax Couture, was created in partnership with Bravo! and Fashion Television.

Insider Track Record

STANDOUT MARKETERS AND BLUE CHIP BRANDS

“SlavinRaphael is the driving force behind many of the most sought after apparel and footwear brands in Canada.
As the exclusive wholesale agency of luxe brands such as Tiger of Sweden, Hunter, J Brand, New Balance Lifestyle, to name a few…
their knowledge and expertise of the “premium” branding scene is second to none.

The agency has collaborated on many successful initiatives with Len Henry, and offers our continued support of Delectant.

As a seasoned business traveller, I can certainly appreciate the efficiency Delectant promises, in acquiring reliable destination insights to get the job done well…or simply, satisfying anyone’s thirst for new luxury experiences.”

Steven Slavin, President, SlavinRaphael

Opportunity

Converging information, affirmation, luxury lifestyle promotion – marketers and consumers within the same demographic 
with diverse needs in the same space.

Mission

To establish Delectant™ as an accessible, tasteful and trustworthy channel for the discovery, promotion, and distribution of Luxury Life/Style products and experiences that Inspire, Reward and Enrich lives.

“Delectant is the same in every language.”

– Len D. Henry, Founder –

Content Marketing – Converging information, affirmation, luxury lifestyle – marketers and consumers within the same demographic 
with diverse needs in the same space.

Consumer Benefits: Trust, Discovery and Follow Through Access

INFORMATION, AFFIRMATION, PERSONALIZATION AND SEARCH

  • USERS – Access to tastemakers, products, services and click-thru interactivity via tiered memberships.
  • INDUSTRY ­– An expanding portfolio of products and services for efficient user search and discovery.
  • TECHNOLOGY – A state-of-the-art desktop and mobile-friendly interface that optimizes user experience.
  • METHODOLOGY – Comprehensive, high quality Life/Style coverage driven by tastemaker insights and what users want.

“There is a booming business in raw content but, when it comes to online viewing and attracting an audience with your content, authenticity is a word people tend throw around loosely. There needs to be an authentic voice because when a global audience is telling you what’s good or not, they’re not shy. They’re going to tell you their opinion and they’re going to know if you’re not being authentic in how you present yourself,”

– Wendy Bairos, former Communications and Public Affairs Manager, Google Canada –

Industry Benefits: Increased Consumer-Driven Engagement

TECHNOLOGIES, METHODOLOGIES, ENGAGEMENT AND CONVERSION

  • USERS – Organic connectivity between brands and users through tastemaker and peer word of mouth – opinions users trust.
  • INDUSTRY – In-house production services guided by tastemaker, peer and user feedback to stimulate consumer/brand engagement.
  • TECHNOLOGY – Adaptation and integration of applications that continually maximize user interactivity and access to brands.
  • METHODOLOGY – Daily delivery of relevant Content Marketing straight to user streams to attract and increase customer conversion.

On The Boards

NEW PROJECTS

Celebrating one and hundred fifty years of Canada’s contribution to the world of fashion
Célébrant cent cinquante années de contribution du Canada au monde de la mode

VISIT MODECANADA150

Content Marketing – Converging information, affirmation, luxury lifestyle – marketers and consumers within the same demographic 
with diverse needs in the same space.

Value Proposition

“ON TRENDS AND EASILY MONETIZABLE” – BRUCE CROXON

  • Delectant™ informs, entertains and connects modern consumers with brands over a secure online broadcast and retail network that guarantees them ease of access to a continually expanding portfolio of quality programming, products and experiences.
  • Delectant™ partners with brands and marketers to advance the online retail and promotion of luxuries over a network that integrates secure and reliable methodologies, technologies and functionality to consistently optimize customer conversion.
  • Delectant™ becomes a trusted and portal for the discovery and promotion of high quality Life/Style products and experiences by 2020 through strategic market expansion across global markets.

People

The Team

SAVVY TASTEMAKERS, EXPERTS AND MEDIA MAKERS

Content Marketing – Converging information, affirmation, luxury lifestyle – marketers and consumers within the same demographic 
with diverse needs in the same space.

Peter Argue
Peter ArgueINT’L MODEL, WORLD TRAVELLER, PHOTOJOURNALIST + HEALTH ENTHUSIAST
New York
Wendy Bowkett
Wendy BowkettBUSINESS DEVELOPMENT
Victoria
Meraj Dhir
Meraj Dhir HARVARD PHD CANDIDATE, FILM + ART CRITIC
Toronto
David Goveia
David GoveiaARTIST – MAKEUP, HAIR + PAINT
Toronto
Len D. Henry
Len D. HenryFOUNDER + CEO
Toronto
Tara Mobayen aka MissTara
Tara Mobayen aka MissTaraMUSIC PRODUCER, DJ, INTERNATIONAL MODEL
Toronto
Jackie Shawn
Jackie ShawnWHOLISTIC BEAUTY
Toronto
John Taccone
John TacconeBALANCED + MINDFUL BEAUTY SPECIALIST | CREATIVE DIRECTOR, NAVIGATESALON
Toronto
Yasmin Warsame
Yasmin WarsameINT'L MODEL, HOST
Toronto
BECOME A CONTRIBUTOR

Certain types of content, such as serialized dramas and top-tier sports events, are becoming increasingly popular with viewers, and distributors and aggregators can capitalize on this trend by locking up exclusive entertainment content. Large online aggregators such as Amazon and Netflix are already making big bets on exclusives—not just buying rights but also creating and distributing their own original series. Netflix’s spending on original programming will skyrocket from $5 million in 2012 to $550 million in 2017. Cable providers, too, are locking up exclusive entertainment—especially top sports content.

– Boston Consulting Group –

Advancing The Future

Steps Ahead of What’s Next

  • Our goal is to grow Delectant™ to become an incredibly trustworthy industry and consumer brand, valuable to a broad range of companies, everything from large media conglomerates to social commerce ventures that want to enter digital media content production and/or distribution.
  • One component of our growth strategy is a measured but continuous expansion of our portfolio of quality lifestyle content, products and services. This strategy ensures that Delectant™ performs above and beyond competitors, builds strong revenue streams and establishes a bankable track record in the data-driven online world.
  • Under these conditions, with solid management and seamless teamwork, Delectant™ will be ideally positioned for a liquidity event, whether it’s going public or the sale of the company.

“The age of the customer is here. We found that customers are now more mobile, consume more reviews, and buy more online than ever before. Companies must respond by becoming customer-obsessed and adopting four mutually reinforcing market imperatives: 1) Get a quick start by embracing the mobile mind shift, 2) Attain maximum customer intelligence by turning big data into business insights, 3) Seek a broad impact by transforming their customer experience, and 4) Become more effective by accelerating their digital business.”

– Forrester –

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